India still is on the niche growth markets for the worldwide smartphone industry after it reported a 17% year-on-year advance in unit shipments in the second quarter of this year, according to a report from IDC. The growth came following two straight successive quarters of shipment declines, with Q2 noting in a thin 3.7% on the total shipment for Q1 2016, stated the research firm.
Samsung collected 25.1% of all smartphone shipments during the 90-day period, leading Micromax, Intex and Reliance Jo. IDC didn’t report a number for Apple such it was a modest position. Lenovo was the only Chinese vendor in the top five, reported IDC that Chinese smartphone manufacturers are seeing their shipment numbers increase in India. That’s in comparison to global and India-based competition, whose figures faded year-on-year.
IDC analyst Karthik noted in an interview, “China based vendors’ shipments grew 28% over previous quarter of which Lenovo group, Vivo Xiaomi, OPPO and Gionee were key contributors driving the growth.”
The second and third quarters of 2016 are usually difficult on Apple, as consumers await the company’s next devices, which are usually announced in September. Apple did record a 15% decline in phone sales during Q2 of this year. While its new four-inch iPhone SE performed as expected in the U.S. and throughout parts of Europe, captivating Apple new market share, According to IDC’s data that hinted that it didn’t perform well in India.
“Apple’s iPhone SE failed to make any significant impact in the premium segment while its previous generation iPhone 5S continued to contribute majority volume,” the analyst firm quoted.