New Technology Allows For Seamless Integration
Technology now offers users a way to listen to music and drive together, and now a new association between music streaming app Spotify and navigation app Waze anticipates to make that experience more smooth in the connected age. The two have united so that Waze users can listen to Spotify playlists from within the app, and Spotify users can continue to get their Waze navigation instructions while in the music app.
The companies said the association is rolling out first to Android users worldwide. When it will be turned on for iOS is unknown. The move is an appealing for several reasons, beginning with usability. If you have ever launched Spotify while also launching a mapping app through your phone in a car, you will know that it doesn’t always work as smooth as you would prefer. This will also create a better experience on the screen. Users who are in the Spotify app will now get a short version of the next navigation instruction, while Waze users will get a short description of what they’re listening to, with the option to skip or change the music without requiring to open the Spotify app.
For Waze, it is notable that it selected Spotify first for this kind of integration. Waze tells us that Spotify is the first and only partner for this kind of app-level integration for the moment. It will be interesting to see whether Waze intends to add more integrations of music or other services down the line. More music services, to cover those who use Apple Music, Pandora, or Tidal, for example, would be an obvious start, but once you begin to think of other location-based apps or anything else you might do in a vehicle, such as search for a place to eat on Foursquare or Yelp, and you can imagine how these integrations could get very interesting.