New Music Video Maker Technology App Called ‘OOO’
Technology for disappearing messages was a bright idea from Snapchat, and that the smartphone camera should be a toy. On a bit of a smaller scale, a new app called OOO is out and is meant to be a fun camera toy that lets you play with your video. Instead of trying to help you make the “perfect” shot, the app lets you zoom in and out on as slowly or quickly as you want with just a press of a finger, while you set your mini movie to one of the music tracks included with the app. Co-creator Brett Bergeron said the end result will be something that feels more like a music video.
The app comes across as kind of silly, but Bergeron insists there’s more going on, like camera stabilization and audio management. The app uses 3D Touch, which lets you press hard to more rapidly zoom your shot. Its only purpose is to make a specific kind of video, and it is easier to do this kind of zooming in the app instead of in iOS’s own camera. OOO is supposed to be “Zooom” minus the “Z” and “M,” and not “out of office,” as could be expected, comes from Brooklyn-based This Also, a design studio Brian Baker and Bergeron set up after leaving Google Creative Lab where they worked as designers.
The studio’s clients include startups, Xbox, Spotify, and Google. More noticeably, they worked on Google Identity and a redesign of the Google App for iOS. OOO is the first app they have created for themselves. The app works best on an iPhone that supports Force Touch. This way, you can press lighter or harder to control the zooming speed. You can also slide up to zoom or set your zoom level, then just hold down the button to have the app zoom for you smoothly. As to be seen in the settings are tools to disable or enable mute, stabilize the image, the flash, pick the music, reverse and more. The music tracks are originals made by the teams musicians, and are ideal for the video parodies this app will produce.