The fashion and tech world do not often intertwine, but in terms of the wearable industry, that may be just the case. The consumer electronics show or CES that just went on displayed how the mingling of the fashion industry and that of the wearable tech market could become a new standard as we move further into this new year. Many designers have chosen to get into the smartwatch industry such as Kate Spade, Fossil and even Louis Vuitton. These big companies all were unable to fully cement their place in the tech industry with some of the bigger guys such as Garmin, Apple, and Fitbit taking the lead and keeping it. It appears that consumers may be choosing functionality over fashion, but the hopes are that this will be changing sometime in the near future.
According to a report on the subject, “In 2015, Brian Krzanich, the chief executive of Intel, gave the opening keynote speech at CES introducing a buttonsize computing system called Curie that was touted as a tool to change how our clothes function. It was part of a wearables push that included a smart bracelet made in collaboration with Opening Ceremony and smart glasses made with Oakley. And that address followed the long-lead drumroll for the Apple Watch, which was introduced to the fashion crowd to great fanfare the previous September, just in time for fashion week. (There was so much breathless expectation over the product that some editors prioritized Cupertino, Calif., and the reveal over the New York ready-to-wear collections.)”
This shows just the amount that fashion designed wearables do not fully implement well into the tech space. The hopes are high that these two industries can work with one another to help design wearables that people are happy to wear out in the public space.