Roku Revamps TV Technology App
After introducing new TV models at CES, Roku’s technology department is rolling out a remodeled mobile app targeted at making it easier to access its most popular features, including the remote control and search, while introducing new ways to find things to watch. Roku has long offered a companion app that works with its smart TVs and streaming media player devices. The older version of the application offered a simple interface with vertically aligned buttons for search, remote, My Feed, Play on Roku , and the Channel Store.
Roku stated it is moving the navigation to the bottom of the app. That is a more conventional design than the large buttons it used earlier. However, the buttons themselves have changed. Now, from left to right, you can access the remote, a new section called “What’s On,” Channels, “Photos+”, and the app’s settings. When the application is launched, you’ll be presented with a list of the channels you have installed. You can then tap the channel you want so you can continue to navigate to the show or movie you want to watch. The Channel Store is still available in a separate tab.
“What’s On” is a new section that replaced the earlier “My Feed” button. The target was to make it simpler to keep up with content across services in the streaming landscape by integrating these updates. With “What’s On,” Roku turns its focus to more generalized suggestions with an organized list of the top entertainment available to stream, buy, or rent. You will find other content grouping by theme here. “My Feed” is still available at the bottom of this section.
While “My Feed” was helpful if you spent the time customizing it and keeping it current with the shows you were currently watching, it will become dated without the effort. You would have to consistently tweak the feed to keep it tuned into what shows you are interested in. “What’s On” makes more sense now, as it focuses on more interesting things for you to watch.