Canva, an online design platform that makes it easy for anyone to create professional graphics quickly, is expanding its reach today as an iPhone application, despite its lack of a design background. Up until now, the company offered a web application. Now, Canva’s audience could expand beyond the business and marketing professionals who utilize the service today, becoming popular with consumers.
Launched in mid-2013, Canva was dreamed up by CEO Melanie Perkins, who realized that the public held a demand for simple tools that made designing more accessible. Today, Canva offers an online editor and a vast library of templates, graphics, fonts, and photos, more of which that can be used for free, while others are made readily available for just a dollar. Currently, the platform is used by over 10 million people, including 50,000 Canva for Work subscribers, which is the company’s premium service aimed at businesses.
Despite Canva’s emergence as an online service for desktop, there has been a growing demand for mobile operations. Its iPad application has now been downloaded 2 million times, over half of its mobile visits coming from Apple devices. The bigger challenge with the iPhone app was bringing in the tools that Canva offers to a smaller screen, while still keeping together the experience. The mobile app will offer over a million layouts, stock photos, and illustrations, which can be edited with fonts, photo filters, graphics, stickers, shapes and more, with over hundreds of other layouts.
Canva has a couple of standout features that put it in a “pro” mentality. First off, its live camera mode lets you take a photo and see the camera live in the background of your design. The other is its support for multi-page designs, which means it can be used for large projects on the go. Overall, the end result is an app that utilizes both for Canva’s core user base of business professionals, but one that could expand to the consumer market as well.