Amazon.com, Inc (NASDAQ:AMZN) is celebrating a special moment of having sealed a deal to show English Premier League football matches. For the first time, the e-commerce giant will stream matches in the United Kingdom for three years, starting from the 2019/20 season, which will involve 20 Premier League matches. The deal is worth celebrating given that Amazon has been seeking ways and means of expanding awareness of its lucrative subscription service; the Amazon Prime.
The landmark move by the US Company breaks off the dominance by Sky and BT Sport. The duo had the highest number of rights for broadcasting games. However, all is not lost because they still hold the rights of about 160 matches, which they purchased earlier in the year.
Only Amazon Prime UK subscribers will be part of the action
Amazon’s schedule is to have an exclusive live streaming. Of the 20 matches, 10 of them will be over a bank holiday period. The other 10 will be in December during the first-midweek fixture program. However, it is not everyone who will access the action; only those who have subscribed to Amazon Prime in the UK.
The giant online retailer has more than 100 million Prime subscribers globally with some of them in Britain. Membership for the prime service can be yearly or monthly whereby it costs £79 and £7.99 respectively.
Amazon has built up an increasingly impressive sports portfolio
In the recent past, the retailer has been very aggressive in building a name in the sports industry. It has been broadcasting the US Open tennis, ATP World Tour Tennis events and now the Premier League. This is the most watched sports league in the world and is expected that it will give a boost to Amazon’s Prime service.
Jay Marine, the vice president of Prime Video in Europe says that regardless of their clubs, supporters will have the chance of watching their team. He further emphasized, “We are always looking to add more value to Prime, and we’re delighted to now offer, for the first time, live Premier League matches.”
The move explains Amazon’s diversification into sport having won through breaking the current stranglehold held by Sky and BT.