Introducing Beeline, A Navigation Technology System For Your Bike


Introducing Beeline, A Navigation Technology System For Your Bike

Beeline is a technology device mounted on the handlebar of your bike that uses Bluetooth, WiFi, and GPS to direct you around town. It acts as a compass to guide you to your destination, instead of the turn-by-turn direction like traditional GPS. The Beeline team pleads that this allows riders to be more present by letting them decide what the best path to take is. Co-founder Tom Putnam stated, “The key to our success, I think, is being really eager to find help where we can and assuming that what we are trying to do other people have done before.” The Beeline team knew the basic direction it wanted to go, but was open-minded about how to create its business.


Putnam said, “It’s not rocket science. We met loads of people who said they came up with the idea, but no one ever did anything about it.” So in developing its product, the team didn’t fear much about copycats. Alternatively, the Beeline team reached out to anyone who might be able to help and then used those connections to make its product better. Beeline enters a market of established bluetooth cycling hardware that includes SmartHalo, Blubel, and COBI. However, according to Beeline, competition is a good thing. Putnam said, “Together we are all creating a market so we don’t feel super protective about others getting into the space.”

Beeline is targeting the product to its biggest user base, which is currently in London. However, the device works “anywhere you can see the sky.” The target for the next several months is to use the information collected from its users in the UK to create a better product. Putnam stated, “We want to be measured on how we expand rather than trying to tackle the world at once. I’m curious to see if people will love it and use it the way we designed or if evolves into something else entirely.”


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