In the wake of the data leak scandal involving Facebook, Inc. Common Stock (NASDAQ:FB) and Cambridge Analytica , the later has announced that it has suspended 200 as it gets to the root of what happened and avert any future occurrence of the same. The suspension of the apps is part of the company’s investigation into possible misuse of its users’ data.
Additionally, the social media giant announced that it had launched a probe of thousands of apps two months before the data leak involving Cambridge Analytica was revealed. It was the Guardian and the Observer that first revealed that Cambridge Analytica, a political consultancy, had inappropriately accessed personal data belonging to millions of Americans.
In a blog post, Facebook’s vice-president in charge of product partnerships Ime Archibong said that the company had launched a comprehensive and thorough review to help identify every app which accessed large amount of users’ data before Facebook reviewed and changed its policies in 2014. Archibong says that any app that will raise concerns will be interviewed , asked to provide information as well as undertake audits as well as carry on-site inspections.
Archibong said that if Facebook is to unearth all the apps that may have been involved in the misuse of personal data, then there is a lot of work to be done and it may take time to complete. He added that the company to heavily investigating but again making sure that the investigation is as timely as possible.
Facebook has indicated that any app that will be found to have misused personal data will be banned from the platform and users will be given a chance to check if they were affected. A Facebook spokesperson has confirmed that the company has since suspended myPersonality, a quiz application that Facebook launched in 2007. It is said that two Cambridge researchers Dr David Stillwell and Dr Michal Kosinski were carrying out psychometric research using the application to access Facebook data. The database attached to myPersonality was as an inspiration for the app that was later developed by Aleksandr Kogan and which is said to have engineered the Cambridge Analytica scandal.