Facebook, Inc. Common Stock (NASDAQ:FB) Unable To Track Where Most Of The Data Went


Facebook, Inc. Common Stock (NASDAQ:FB) seems to be facing challenges in trying to investigate the misuse of user data by foreign apps.

Vice president of partnerships for Facebook, Ime Archibong had been appointed to the position of chief investigator. He was to be responsible for finding out where the data ended up since it left the social media’s platform as well as locating where it is located currently.

Three months ago, Facebook’s CEO Mark Zuckerberg promised that his company will look into the all the apps that had tapped into large amounts of Facebook data. However, the social media firm is still trying to untangle its platform to see where the creators of those apps are. The company is also trying to investigate how the said creators used the data between 2007 and 2015.

Uphill task

The company has indicated that the investigation will begin with the apps that had user bases of approximately 100,000 people, or the apps that accessed a large information of a smaller user base. This will definitely be an uphill task considering that the company has more than 2 billion users. The company’s CEO said that the probe will cost millions of dollars.

This follows the recent outcry after the Cambridge Analytica scandal where the data analytics firm illegally accessed and stored information it got from professor Alesandr Kogan. The said data is reported to have been used by the Trump campaign in 2016. This caused Facebook to notify around 87 million users that their information may have been shared with Cambridge Analytica without their knowledge.

Lacks legal authority

The company is trying to look into what might have happened to the large pieces of data as well as trying to see whether the same data may require disclosure to the victims and regulators. Unfortunately, many of the app creators that were involved have since closed. While others are not responding to queries by Facebook. The company does not have the legal authority to compel developers to comply with their requests.

Academics, former Facebook employees, well as programmers believe that it is very hard for the company to unearth all the data taken by developers. This is because of how the system was engineered.


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