Ford Motor Company (NYSE:F) Responds To Tesla Inc (NASDAQ:TSLA)’s CEO For Comparing Ford’s Factory To A Morgue


Tesla Inc (NASDAQ:TSLA)’s CEO Elon Musk is facing serious questing from Ford’s vice president of communications Mark Truby. Musk reportedly compared Ford Motor Company (NYSE:F)’s factory to a morgue, a statement which attracted loads of anger from the Ford community. In what seemed like a war of words, Truby’s response outlined Tesla’s use of a large temporary outdoor structure to house a Model 3 assembly line.

He tweeted, “No doubt the vibe is funky in that ‘makeshift tent,’ but it’s not bad either across the street at the #FordRouge plant where a high quality, high-tech F-150 rolls off the line every 53 seconds like clockwork.”

Tesla’s struggle to produce 5,000 Model 3 sedans per week

The electric car maker has been burning the midnight oil in an effort to meet self-imposed deadlines. According to Musk, the company’s plan was to produce 5,000 Model 3 sedans per week. This resulted into pitching a 200-yard-long tent outside its plant in Fremont, California to help in accommodating the deadlines. Whether or not Tesla will keep to the hype of hitting its goal is a mystery yet to be unraveled.

Meanwhile, records seen by Business Insider indicate that the company has produced close to 30,000 Model 3s this year and about 6,000 as of June 19. In the recent past, Tesla repeatedly missed deadlines despite its manufacturing prowess. However, speaking to the Wall Street Journal, Musk bragged about working with employees who are full of energy, hence he was certain about hitting the company goals.

It is worth stating that before the shutting down of one of its plants, the company had produced more than 2,000 Model 3 vehicles per week in a span of three weeks.

Musk has often criticized Ford and other traditional automakers

Tesla was briefly valued higher than General Motors Company (NYSE: GM). However, the company’s value has slipped over the last year. Apparently, the slip seems not to have shaken Tesla, given that Musk continues to criticize other traditional automakers. It is obvious that competition for developing electric and self-driving cars is very stiff. However, the likes of Bill Ford Jr, Ford Executive Chairman are impressed by Musk’s efforts to be a notch higher.


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