Ford Motor Company (NYSE:F) signed an accord with Alibaba Group Holding Ltd (NYSE:BABA) in 2017 to focus on new technologies. The customers with a credit score of 700 and above can walk into the cat themed vending machine based in Guangzhou, China that is established by the duo and choose an interested model of the Ford car for test drive.
The capacity of the digital vending machine is 42 cars. It is designed targeting the prospective customers at the end of 2017. The top 10 Ford models available at this digital kiosk include an imported Mustang, Explorer and Mondeo etc. The car maker even offers a discount to the users based on the shopping behavior of Tmall app.
The customers can make use of the Tmall app in the digital vending machine to select the right Ford Car and deposit the funds electronically, snap a selfie, and schedule the pickup time for a free test drive for three days. The vending machine uses the selfie to recognize the customers at the time of picking up the vehicle. The users having a score of lower than 700 will have to pay the fee to test drive the Ford car.
All this process is very quick and the car is dispensed from the multistory structure in just 10 minutes. The customers can use the car in various scenarios including a trip to the grocery store, normal commuting and a trip on the road in three days.
If the customers like the Ford Car, they can own the vehicle y depositing just 10% of the value and the rest can be financed through the affiliates of Alibaba. The company will build more kiosks across China to help customers buy their favorite Ford cars.
As quoted by Gasgoo, the current deal runs from now to April 23, 2018. It eliminates the need for sales persons and expected to spur more sales for the Ford.
The test drive gives a chance for the prospective customers to check everything before taking a buy decision. It is the best option to buy the right car for commuting in China.