salesforce.com, Inc. (NYSE:CRM) Unveils Integration Cloud & CRM Related Solutions

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salesforce.com, Inc. (NYSE:CRM)  has announced the launch a number of new solutions on the first day of the 2018 TrailheaDX, the company’s third annual developer conference, which was  held in San Francisco.

The company unveiled its “Integration Cloud” solution, which it says will help in easing the bridging of devices, systems and different sources of data irrespective of storage locations. This will go a long way in improving customer experience. In addition, with the main aim of offering enthusiasts tools that will help to further enhance user experience, salesforce has unveiled Lightning Flow for the incorporation of process automation.

salesforce has also added Einstein Analytics, which can be incorporated in applications to help in better decision making. Quip Live Apps were introduced so as ensures the availability of several types of interactive applications from partners such as Altify, Vidyard and draw.io.

In a statement, the company said all these new additions will help in boosting its top line going ahead. The company’s shares have gone up 37% in the last one year and have over performed the 27.5% rally of the industry where it belongs.

Salesforce Also Gaining From Inorganic Additions

In addition to innovations, the company is also targeting acquisitions as one of its growth strategies.  In the 2017 financial year, Salesforce signed a total of 13 acquisition deals.  The company has since announced the acquisition of CloudCraze, a provider of B2B e-commerce software. Additionally, it is planning to take over an integration software maker, MuleSoft. The company is undertaking these so as to further strengthen its portfolio.

The company says it is highly optimistic that its sustained focus on strategic investments and acquisitions for purposes of expanding its businesses will help in driving growth in the long run.

Other Influencing Factors

The company has attained the $10-billion mark in revenues much faster than any other software company. This is mainly attributed to the company’s strong spending on digital marketing and diverse cloud offerings. Additionally, the company decision to use of other data center operators like Alphabet Inc Class C (NASDAQ:GOOG) and Amazon.com, Inc. (NASDAQ:AMZN)’s reach so as to expand its global business has been commendable.

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