Pandora Media Inc (NYSE:P) listeners will soon be embracing better and bigger services once its partnership with Snap Inc (NYSE:SNAP) is concluded comprehensively. The duo’s partnership will result in the launch Snap Kit, Snap’s new platform for developers. It is an exciting decision for the largest music streaming service in the U.S as it prepares its listeners for an enhanced experience.
Among the many things, the partnership will offer is the ability to send any form of songs to friends and family through the use of unique song cards. The integration will also allow Snapchat reach out to its massive audience.
The collaboration will provide a creative and compelling way to enjoy music
With the increasing demand for innovation, the teaming up is expected to bring forth music enhancement and discovery. According to Chris Phillips, Chief Product Officer, Pandora, the move is not only powerful but also a comprehensive way of promoting social integration. It will expand Pandora’s social sharing capabilities and also give Snapchatters an intuitive way of enjoying music.
Both Pandora and Snapchat have vast music library according to Vice President of Product for Snap Inc, Jacob Andreou. Thus, the partnership will make it easier and offer more fun for all the listeners. He says, “We’re always looking for more ways to bring Snapchat into the world and the world into Snapchat.”
Pandora is the world’s most powerful music discovery platform
Of the many music platforms in the market today, Pandora has a special share. It is a platform where artists can unleash their potentiality and power in music. It is also a place where they can find their fans and listeners. The platform creates a connection through earbuds, speakers as well as live stage performances.
On the other hand, while Snapchat may have remained a relatively closed platform, it has been guarding its app’s user base. It has been on the lookout for data-hungry app developers seeking to hawk its products. However, it is likely to let go of the status once it launches Snapkit, This reconsideration will allow users to interact with other apps on Snapchat. Meanwhile, the new Snap Kit feature will be rolling out soon to the users in the U.S.