Twitter Inc (NYSE:TWTR) could be working on a camera-first feature to rival a Snapchat’s service app that has been used by advertisers for a long time across the world. The company has been trying to approach advertisers for the offer after it posted its first impressive quarterly profit recently. Twitter declined to comment on the reports.
The new feature would combine both the location-based photos and videos and incorporate them into the Twitter Moments to form the breaking news from notable events. Business companies can sponsor the events or place their ads in between the streaming tweets of real-time photos and videos.
According to the latest news from CNBC, Twitter is currently creating a camera feature that looks similar to the Snapchat’s Discover that reveals the photos and videos fixed to specific events. The ‘camera first feature’ is basically to encourage the users to share more photos and videos especially on availing the breaking news, which is popular via the Twitter platform.
If the reports are true, then Snap has more rivals to worry about apart from Facebook that has tried to outdo the firm in similar camera features. Currently, Snapchat has increasingly become a one-stop source for the first-person view of breaking news. Today, Snapchat is the best avenue to get raw, unfiltered information particularly on major events such as the Olympics or news on the natural disasters and not Twitter Inc as it has been in the recent past.
Twitter, which prides itself as the first-hand informer on its platform What’s Happening? is becoming more and more worried about the trends and has vowed to make sure their platform stays on top of the mind of its users especially when it comes to the news updates.
The social media giant is now building more ways that will enable its users to easily share photos and videos that can be converted into Moments and other features to underline the breaking news. Regardless of whether the move impacts on Snapchat, Twitter intends to retain its reputation as the first source for fresh news.