Ventas, Inc. (NYSE:VTR): Its Strong Business Model Will Influence Growth In The Future

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There are many investments opportunities in the market but finding one that will be ideal for the long term is usually a stretch. Most people who choose long-term investments often come across mutual funds and trusts. The latter is particularly one of the best options and this piece focuses particularly on a company called Ventas, Inc. (NYSE:VTR), which deals in real estate investments. This company has so far managed to drive positive growth through a robust marketing mix and other factors that provide a competitive advantage that will most likely continue to support a bullish trend especially in 2018. Below are some of the reasons why Ventas will most likely have positive growth in the near future.

Investments in research institutions

Ventas has built its strong portfolio of research institutions which it owns and rents them out and although they are not huge growth drivers compared to other investment areas, they still place the company in a strong position. These facilities bring together developers and researchers and as a result, they create a pool of industry knowledge and they also facilitate easy access to capital. Research institutions invest a lot of time into their research and thus the need to save resources and time elsewhere. Ventas is most likely going to continue to benefit from this market for the following reasons.

  • The fact that there are not many companies that provide such service places Ventas at an advantageous position.
  • Investing in research institutions further contributes to the company’s revenue.
  • It allows the company to match a need that is perpetual considering that researchers are constantly trying new things, and they need a place to continue their research.
  • More companies are opting to lease out or rent out space rather than building their own actual space that they require as their research facilities because it saves a lot of money and time that would have otherwise been spent on construction.

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