All the U.S. tech giants are expected to be always in alignment with the letter of European rulings and regulations. There is currently a trend where such businesses are able to be in alignment without necessarily having to make major changes to their behavior.
It was a short while ago that Alphabet Inc (NASDAQ:GOOGL) and Facebook, Inc (NASDAQ:FB) indicated a superficial compliance with the EU’s General Data Protection Regulation, a matter that has resulted in major debates among sever market observers. EU’s General Data Protection Regulation advocates for the various companies around the globe to maintain control of their data.
Reliance of companies on the ‘dark patterns’
A Norwegian Consumer Council funded by the government recently issued out a report which showed that quite a significant number of the tech giants relied on the ‘dark patterns’ in discouraging the various users from exercising their privacy rights.
The interfaces in place are set up in such a way that they are able to trick users into doing something against their will. And most at times it is about getting them to give up data or subscribe to a given service.
Reports indicate that Google and Facebook have employed the strategy for over quite a long period of time. They are able to maneuver to get what they want while at the same time remaining in total alignment with the European rules called GDPR.
Creating an illusion of compliance
A report coming from Norway’s agency for consumer protection has outlined several tricks that most of the tech gurus have been employing towards the creation of an illusion of compliance.
The various research undertakings are bringing it to the limelight that Google and Facebook have default settings in place which assist them with the extraction of a huge deal of personal data from users.
The GDPR-related notifications of the two are associated with a big, convenient button which tempts consumers to be more accepting of their current practices. For those users that decline, the companies usually invite them to undertake some settings changes. The opting out process is usually a multi-step process and the issue is that it ends up dissuading most of the users.